Comline Auto Parts travels to Frankfurt riding the crest of a wave following one of the most exciting periods in its 25-year history, highlighted by the prestigious giving of the Queen’s Award for Enterprise: International Trade.
Both this respected award and a milestone ranking in The Sunday Times HSBC International Track 200 league table have illustrated the Luton-based company’s growing export influence and success.
Heading to Automechanika Frankfurt 2016, the distributor of European, Japanese and Korean replacement parts is gearing its activity towards its European distribution network. Comline will be extending a warm welcome to both current distribution partners and prospective new clients from ‘non-mature’ markets in which the brand has identified potential growth opportunities.
Comline, instantly recognisable thanks its distinctive yellow and blue livery, will be maximising the full potential of its stand by showcasing its diverse, multi-category product range. The brand is famous for its filter and braking ranges, and these products will feature heavily on the 39 m2 stand. Steering and suspension will also play a lead role, as Comline continues to establish itself as a fast-growing force in this product category.
In addition, the brand will showcase a number of exciting new product introductions, including a comprehensive range of high-quality wheel bearing kits and important additions to its lubricants range, namely gear oils, transmission fluids and brake fluids.
An all-new Comline video will also broadcast for the very first time in Frankfurt and run on screens positioned across the exhibition stand. The video is being developed to emphasise the scope and scale of Comline’s impressive operation and to provide Automechanika visitors with an exclusive insight into the brand.
Marketing and Communications Manager, Leigh Davies said: “2016 has already been an incredible year for Comline, and we’re looking forward to continuing this excitement at Automechanika Frankfurt.
“The event is hugely important, as it provides us with a fantastic platform to present the Comline brand, showcase our product portfolio, engage with existing customers from all over Europe and develop meaningful business leads in new export markets.
“The opportunity to reach a diverse audience from across the aftermarket is one of the main reasons to relish Automechanika Frankfurt, and we look forward to welcoming an array of visitors onto the Comline stand.”