Clock ticks down to Mercedes-Benz C-Class launch


The clock is ticking down to the arrival here in Ireland of the all-new C-Class, one of the most iconic models in the Mercedes-Benz portfolio.

At present, final touches are being put to plans for its launch, expected in early October, when a detailed announcement concerning range, price, features and specifications will be made.

The new Mercedes-Benz C-Class

With the E-Class and S-Class, Mercedes-Benz says the C-Class has evolved since first arriving on the scene carrying the 190 branding to become a mainstay of the brand’s global product offering.

Consistent with the Mercedes-Benz policy to raise the status of its high end models from ‘premium’ to ‘luxury’, the latest C-Class version will be significantly different from the model it replaces in terms of technical appointments, specifications and features, according to the brand.

Being referred to by commentators and industry sources as a ‘baby S-Class’, it will come with numerous features drawn from the S-Class.

With prices to be announced at launch time, it is expected to carry what Mercedes-Benz sales manager, Ciaran Allen calls a “margin reflecting its enhanced value and the wider appeal it is expected to have beyond the existing community of C-Class owners.”