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Citroën to exhibit new look at Geneva


Citroën will showcase its products on a completely redesigned stand at this year’s Geneva International Motor Show. With six models launched in Europe in less than two years, Citroën has a new range with a previously unseen consistency in terms of positioning and design. New Berlingo – the third-generation of an automotive icon – offers original, simple, functional styling, and makes its world premiere at the Geneva Motor Show.  New C4 Cactus – the ultra-comfortable, fresh-looking hatchback – will also be on display, as the first model in Europe to feature Citroën’s new suspension system with Progressive Hydraulic Cushions™.

The Citroën brand will also confirm a change to the SpaceTourer name for all of its MPVs, replacing the Picasso nomenclature. The 88th International Geneva Motor Show will open its doors to the press on Tuesday 6 and Wednesday 7 March, and to the public from Thursday 8 to Sunday 18 March.

Citroën will present its modern, assertive and fully coherent range on a new 1,100m2 stand at the Geneva International Motor Show 2018. The new display area has been designed to illustrate the new ‘look’ of the Citroën brand and the product offensive currently being deployed. All of the latest models draw on the brand’s DNA, sharing a bold design with a unique character and overall comfort inspired by the Citroën Advanced Comfort® programme.

Alongside the world premiere of the New Berlingo Leisure Activity Vehicle (LAV) and the debut of the     New C4 Cactus Hatch at the Geneva show, Citroën will also formalise the introduction of the SpaceTourer nomenclature for its three MPVs, superseding the existing Picasso name. Able to transport five to nine people, SpaceTourer, C4 SpaceTourer and Grand C4 SpaceTourer will replace the popular Picasso models.

Citroën also continues its partnership with Rip Curl by showcasing its SpaceTourer Rip Curl Concept – the ultimate mobility vehicle for outdoor adventurers – together with limited edition C4 SpaceTourer Rip Curl and Grand C4 SpaceTourer Rip Curl models that will be available for selected markets.

The spotlight will also remain on the brand’s SUV offensive with the New C3 Aircross Compact SUV, which has already attracted 50,000 customer orders. The brand’s best seller – Citroën C3 – will also be highlighted, showing its more feminine side in the form of the Citroën C3 ELLE.

In 2017, Citroën achieved international growth of 7.5% (excluding China). In Europe, the brand achieved its highest sales volume for six years with 786,000 vehicles sold, an increase in volume that delivered an increase in market share in both the passenger car and LCV sectors.