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Brake Engineering introduces brand new packaging


Brake Engineering has updated its packaging for its extensive range of calipers, with the new design set to be rolled out across all products.

The packaging aligns with the new Brake Engineering branding, bringing together the highly recognisable colour scheme with the new fresh imagery, ensuring customers continue to benefit from high quality products under the Brake Engineering brand.

Improvements have also been made to the board thickness and strength, further protecting products in transit and on customer shelves.

All of Brake Engineering’s extensive product range will benefit from the new packaging including brake calipers primarily, before also including brake pads, brake discs, brake drums, brake shoes and hydraulics.

Additional support is offered as caliper fitting guides have also been updated in line with Brake Engineering’s new packaging. The user-friendly instructions offer the customer helpful advice to ensure all calipers and components are fitted efficiently, first time round.

For example, information on ‘how to reset the handbrake’ and ‘adjusting the pad gap’ on different types of calipers are explained to assist motor factors with enquiries and garages with fitting.

Adam Griffiths, UK marketing specialist, said: “This move is part of the many investments that we have carried out to further support Brake Engineering customers.

“We have updated our packaging to reflect the brand’s ‘Original Aftermarket’ promise and ensure products stand out on customer shelves. Our ‘Original Aftermarket’ campaign plays a huge role in demonstrating our continued product development and our complete braking solution. The new design featured in our packaging clearly aligns with our branding and message and will support customers in linking quality parts to the Brake Engineering range.”

The fitting instructions can be found in every brand new caliper package, ensuring all customers have access to the useful information.