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Borg & Beck makes British Truck Racing debut


Following its CV brake pad introduction, First Line Ltd, with its 100-year-old Borg & Beck brand, entered a sponsorship agreement with the Cole Trucksport truck racing team providing them with premium quality brake pads and discs.

The British Truck Racing Championship team races in division two, with one of the most potent vehicles on the grid, an 11-litre, ex-Mercedes works team-built truck named ‘The Beast’, which delivers Porsche 911 beating performance figures.

The sponsorship was put in place before the opening round of the championship, but the Cole Trucksport team were still impressed with the performance of the Borg & Beck Pad and Disc combination, when it had its first taste of Borg & Beck stopping power.

After making a great start to the season by finishing third, fourth and second in the three opening races at Brands Hatch over Easter, driver Simon Cole, AKA ‘Big Rev’ said: “What an awesome brake set-up! We haven’t changed a pad or disc all weekend. Due to a water injector failing, we actually lost water cooling on the discs during testing, however they were still perfectly fine, even after getting extremely hot, and went on to complete the whole weekend.”

“We are also extremely pleased with the Borg & Beck Brake Pads as until now, we have never completed a weekend on one set of pads or without having to deglaze them.” Cole added.

Putting this first performance further to the test, the team has now raced in five rounds – four at home on the UK mainland and one at the Nürburgring in Germany.

The brakes have proved consistent and powerful and at Pembrey, where The Beast took pole position for the first race by 0.9 seconds, they were particularly effective in providing the supreme stopping power necessary to tackle the hairpins.

“Our association with the Cole Trucksport team has been an immediate success for both parties,” stated Jon Roughley, Global Marketing Director for Borg & Beck brand owner, First Line Ltd.

“We pride ourselves in the quality of the products in our entire range and the proof of that confidence is clear for all to see with the exceptional performance of the ‘off-the-shelf’ Borg & Beck CV Braking products we provide the team. This achievement is also something that should positively encourage the general trade and give them even greater faith in the wide range of products we supply under both the Borg & Beck and First Line brands.”

“We will continue following the teams progress and wish them even more success in the final rounds of the championship.” Roughley concluded.