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BMW and Triathlon Ireland to support Pieta House


This year, triathletes across Ireland will raise money to help suicide prevention through a joint initiative between Triathlon Ireland, BMW Ireland and Pieta House.

Funds that are raised will contribute to Pieta House’s ‘A Life a Day’ initiative which focuses on raising money for the cost of a full programme of counselling for someone is suffering with their mental health. Funds will also support the Resilience Academy, an initiative by Pieta House which teaches school-going children positive mental health techniques and strategies. The Resilience Academy is a six-week, evidence-based programme that was designed ‘with schools, for schools’. The programme aims is to provide students with the skills and coping mechanisms needed to succeed in school and throughout their adult lives.

Any participant who signs up for an event that is sanctioned by Triathlon Ireland will have the opportunity to raise funds for Pieta House during their Triathlon journey. There is a hashtag for to try and raise as much awareness and funds for Pieta House; #Tri4Pieta. This initiative is being supported by BMW Ireland, Triathlon Ireland’s title sponsor.

Newstalk’s sports segment, Off The Ball is also getting involved by partaking in their first Triathlon as a team to raise funds for Pieta House. On June 15, all six presenters from the popular sports media company will partake in the Bolands BMW Hook or by Crook Triathlon in Dunmore East.

The CEO of Triathlon Ireland, Chris Kitchen is urging the sport’s 20,000 participants to get on board and help fundraise for a worthy cause.

From left: Chris Kitchen, Triathlon Ireland; Elaine Austin, Pieta House; Laura Condron, BMW Ireland and Adrian Barry from Off The Ball.

“The work that Pieta House does is not only lifesaving but life changing and Triathlon Ireland is proud to be joining our official partners BMW to team up with Pieta House. Sport and exercise can play a huge role in physical and mental wellbeing and linking this worthy cause to our sport is for me a perfect match. “

Mr Kitchen continued: “I would urge every member and every triathlon club in Ireland to join us in adopting Pieta House as their nominated charity for 2019. We have more than 18,000 participants each year and just look what a significant difference we could make to Pieta House if we all gave €10 each so let’s show what a truly generous bunch us triathletes are and do some fund raising.”

“Each year BMW Group Ireland employees nominate a chosen charity and this year Pieta House was chosen because the charity is addressing one of the most pressing social issues today; mental health. We are humbled by the work Pieta House undertakes and are keen to raise as much funds as we can for the A Life a Day and the Resilience Academy programmes”, said Paulo Alves, Managing Director, BMW Group Ireland.

Last year, BMW Group Ireland raised €25,000 for Temple Street National Children’s Hospital and it is anticipated that the company will exceed this amount for Pieta House during 2019.

In addition to the Darkness into Light walk, BMW Ireland’s network along with friends and family have pledged to fundraise throughout the year with a charity cycle from Dublin to Belfast in one day on May 24, doing the Bolands BMW Hook or by Crook Triathlon in Dunmore East and Two Provinces Triathlon in Lanesborogh, Co. Longford on July 13.