bilstein group introduces new Brand Experience Vehicle

The bilstein group has taken its new Brand Experience Vehicle (BEV) out onto the roads, following a 12-month assignment period.

The new vehicle, based on a Fiat Ducato, will play a crucial role in the bilstein group’s plans to “meet and connect with our end users – those who actually use and fit our products”.

The bilstein group says it aims to better inform them about “who we are as a company, our brands, the quality of our offerings, and the extensive range of products we provide”.

The BEV features three touchscreen TVs, bespoke drawers filled with febi, febi+ and Blue Print parts, technical literature, branded merchandise and a seating area for visitors to relax with complimentary refreshments whilst chatting to the team about the brands and parts.

The BEV is currently out and about around the UK, but will be making a trip over to Ireland in the coming months.