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Bigger and better Automechanika Birmingham on horizon


Automechanika Birmingham has made some new and exciting changes for 2017 and is set to deliver the UK and Ireland’s biggest automotive event, at the NEC in Birmingham, June 6-8.

Growing to be 70 per cent bigger than the 2016 event, hosting over 750 quality exhibitors located in a new hall format and offering a packed seminar programme of talks from industry experts on tomorrow’s technologies and aftermarket business challenges, Automechanika Birmingham has confirmed itself as the must attend event of the year.

What’s new for 2017?
Over 550 quality aftermarket exhibitors will present the latest in parts, components, accessories, tools and diagnostic and garage equipment. The list of confirmed exhibitors includes almost all of the major players from the aftermarket: Schaeffler, ZF, JHM Butt, Delphi, Denso, NGK Spark Plugs, Draper Tools, HELLA, Mahle, TEXA, Osram, Mann + Hummel, Bilstein, Yokohama Tyres and many more. Amongst 250 companies exhibiting for the first time at the show are Liqui Moly, Euro Repar Car Service, Yuasa, Devilbiss, Hofman Megaplan, Milwaukee Tools, Cripton and Comline.

Amongst the companies already confirmed, Bilstein will be promoting first class products from brands Febi, SWAG and Blue Print specialising in products for cars and trucks. Whilst presenting special show offers on their stand, and meeting with new and existing customers, the UK sales team will also be announcing the grand opening of their latest state of the art distribution centre.

Taking a 60 per cent larger stand in 2017, MANN+HUMMEL plan to raise their profile at Automechanika Birmingham 2017 and build on their success from 2016. Helen Nixon, Marketing & Media Coordinator from MANN+HUMMEL says “The MANN-FILTER stand will demonstrate the absolute parity between original equipment filtration supplied by parent company MANN+HUMMEL and its premium MANN-FILTER brand products, so popular in the UK Aftermarket”

Looking forward to the event in 2017, Andy Swann UK and Eire Country Director from Delphi said “Time flies when you’re having fun. And it certainly did at the first-ever Automechanika Birmingham, back in June last year. It was a great show for Delphi! And we can’t wait to go back for more.”

New halls and new layout
Re-locating to halls 6 and 17-20 and following feedback from 2016, the show will adopt an improved hall layout where exhibitors are grouped into dedicated Aftermarket and Supply Chain Zones. The change in format will allow visitors to easily find new and existing suppliers, with 70 per ecnt from the UK and 30 per cent from abroad, all under one roof.

The large-scale event offers beneficial opportunities to enhance visitors’ industry knowledge, including a packed seminar programme. Over 40 aftermarket sessions and talks from industry experts covering topics such as industry trends, advanced IT and connectivity, business management, skills training and future drives will be presented. New for 2017, a Workshop Training Zone will host Technical Talks and Ask the Expert sessions, presenting the latest in Diagnostics & Connectivity, Battery Technology, Diesel Engines, ADAS, Tyres, and Hybrid & Electric Vehicles.

Visitor registrations open and ahead
Visitor registration opened in early January and was welcomed by a huge number of people registering in the first week.

Simon Albert, Event Director of Automechanika Birmingham, said: “Visitor registration has opened and we are already ahead of where we were this time last year. The market speaks for itself, with significantly more exhibitors booked for 2017 and higher visitor registrations; we’re set for a brilliant event in June. ”

Watch the new video here. Visitors are encouraged to register early to receive fast track entry and to receive the regular show updates and news to help plan their visit. To register free, head to the registration page online: reg.buzz/amb-prj