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Behr Hella Service launches Advanced Training Academy


As the thermal management experts, Behr Hella Service has an impressive knowledge base and product range that can ensure that independent workshops have the ability to service heating, venting and air conditioning (HVAC) systems to the highest standard. To achieve this goal, workshops not only need to fit premium quality products, but have a complete understanding of the HVAC system and be aware of any recent advances. To empower the independent, Behr Hella Service has recently launched its Advanced Training Academy (ATA).

The academy focuses on giving workshops essential updates on the technical developments of the HVAC system, but also refreshes the technicians’ memory on existing challenges and industry best practice.

Head of Business Development for Behr Hella Service, Steve Hudson, said: “This is a really exciting initiative for workshops, it solidifies their knowledge on the systems – making them more confident in their abilities – and also teaches them new things about technologies they may not have come across yet.

“It’s really important in this industry to have specific training, as it motivates technicians to continue learning new things and keep them abreast of what’s happening in our sector.

“It’s also a great idea for garages wanting to expand their business or if they want to focus on becoming specialists in the area. Being trained by one of the leading experts in the original equipment (OE) and aftermarket fields, is definitely a route to take advantage of and the best part – it’s free!

“We’re making ATA training available through your local motor factor, so let them know and they will liaise with us.”

At the beginning of 2017, Behr Hella Service increased the transparency of its portfolio by introducing a new Premium Line branding. More than 7,500 products currently encompass the Behr Hella Service range, which will be grouped under two different markings. The Premium Line will include around 4,500 part numbers produced by OE manufacturers, with the remaining 3,000 references forming the basis of Behr Hella Service’s Standard product range, which is produced to OE specifications.

In many cases customers will still be able to choose between an OE or standard product for specific applications, with Behr Hella Service maintaining its strategic focus on product quality, price levels and service. Standard products will produce equal performance under normal conditions, whereas the OE Premium Line offers higher performance reserves to cope with extreme conditions and are designed to last for the entire life of the vehicle.

To register interest, garages need only to complete the online form found at strengthenyourpotential.com