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Successful start for Automechanika Birmingham


Automechanika Birmingham has continued to flourish in its second day at the NEC, with more visitors coming to view the first UK automotive supply chain and aftermarket focused trade event of its kind.
 
The seminar programme, the feature areas, ‘Workshop of the Future’ and ‘The Great British Manufacturing Stand’ as well as the exhibitor’s stands are all thriving with visitors and business is booming, with all companies securing new sales and making new business relationships.
 
Exhibitors have been delighted with Automechanika Birmingham, which can be seen by many testimonials below and generally their expectations have been exceeded.
 
Neil Hilton, head of business development at HELLA GUTMANN SOLUTIONS: “We’ve had great success in this exhibition, because we’ve been involved in the ‘Workshop of the Future’, the seminar programme, as well as holding a very popular competition for a mega macs 56, so we’ve had a busy stand and a lot of business created from being at Automechanika Birmingham. We’ve managed to sell the full CSC tool kit with all of the boards on the ‘Workshop of the Future’ feature area for HELLA GUTMANN SOLUTIONS, which demonstrates the interest the visitors have in investing in their businesses and how much this event has to offer in progressing business relations.”
 
247 Lighting’s Danny Kirby, head of marketing, commented: “It’s been a fantastic experience so far, it’s really highlighted our brand and it’s great to see 247 lighting among the exhibitors. We’ve met some really important business contacts and look forward to coming back next year.”
 
MAHLE’s Aliya Lam, head of customer care and marketing communications said: “This is our 20th year for MAHLE Aftermarket in the UK so Automechanika Birmingham was perfect for us to shout about it and make the most of the event. We’ve had a lot of buzz around our stand, we’ve had demonstrations on our ArticPRO ACX150, which has gained a lot of interest from visitors and we’ve also brought in our van that has everyone stopping to look at!”
 
Sam Robinson, senior product and brand manager at Trico said: “Trico is one of the iconic British names in the automotive industry, Automechanika Birmingham was a new opportunity and one we felt we shouldn’t miss out on. The quantity and quality of visitors we’ve had to date, justifies that decision.”
 
Manbat’s Marketing Manager, Myles Pemberton said: “The best thing about exhibiting at Automechanika Birmingham is the opportunities we’ve received because everyone is here and everyone’s open to talking business and creating new business and relationships. We’ve certainly seen a lot of people interested in our stand because we have so many great brands such as Numax, Lucas and US Batteries and people are interested in our company because we’re also part of Ecobat, the world’s leading producer and recycler of lead, there are so many different connections and people to meet, it’s really exciting.”
 
Voith’s Andrew Thomas, sales and marketing manager said: “Automechanika Birmingham has proven to be an amazing opportunity for gaining exposure to both VM’s and the supply chain. We have already rebooked a stand for 2017 and we look forward to the show next year.”
 
TecAlliance’s General Manager, Shaun Greasley commented: “It’s been a massive success, exactly the sort of event the UK aftermarket needed and we at TecAlliance have cemented existing business relationships while securing new ones. We had one of our two seminars today, which allowed us to engage with the audience and explain what TecAlliance and the group companies can do for the industry.”
 
Managing Director, Richard Quantrell of EDS said: “It’s the first time our company in the UK has an event that is the perfect medium to reach our potential new customer base. The visitors to our stand have been of a superb quality and Automechanika Birmingham is definitely one for us.”
 
Steve Preest of Turbo Technics commented: “Turbo Technics is effectively two companies in one, we are here to promote, not only our famous brand of turbos, but also our machinery and the format of this show is perfect to make those messages.”
 
Simon Salloway, head of operations at A1 Motor Stores said: “It’s been a long time since A1 Motor Stores has had the right platform to display its market leading brand suppliers available through our group and also demonstrate the advantages of A1 to possible new members, both accessory retailers and motor factors.”
 
Certas Energy’s Andrew Salton, general manager for Scotland and Northern England said: “Automechanika Birmingham has allowed us to not only promote our company to the automotive trade but also inform visitors to the show that we are responsible for distributing highly respected brands such as Shell, Valvoline, Castrol and Gulf.”
 
Adrian Kitchen, marketing manager at Apec Braking said: “We are very pleased with the show so far, there has been a great quality and mix of visitors and we have been able to meet some key contacts, our stand is already booked for 2017.”