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Automechanika Birmingham adds value for visitors


As well as Automechanika Birmingham providing more than 550 high quality exhibitors and three seminar theatres with industry leaders presenting profitable and thought provoking ideas, the exhibition is also providing a ‘New Product Showcase’, ‘Innovation Trail’ and a ‘Workshop of the Future’ feature area to demonstrate to visitors the latest developments in the automotive industry and supply chain.
 
The ‘Workshop of the Future’ features interactive technology and the latest developments in the industry that will represent the future for the independent workshop. The stand hosts companies such as, Tesla, HELLA, Gemco, IMI and S&B Training, all of which will be displaying their advanced products, including vehicle electrification, battery technology, technical training and advanced driver assistance systems (ADAS), throughout the three days of Automechanika Birmingham.
 
The IMI will present the ‘Learning Zone’ in which the company will be showing their eLearning modules, testing the visitor’s knowledge on their core skills and using multimedia to stimulate knowledge through interactive learning methods.
 
Adjacent to this, will be Tesla’s ‘Electric Vehicle and Battery Technology Zone’, housing the company’s Model S car and supercharger for the battery, which will demonstrate the electric vehicle and its charging capabilities.
 
Gemco will also have a section entitled the ‘Equipment and Design Zone’ where it will be showing the latest garage equipment including the most up to date products from DURA Workshop Systems.
 
The ‘ADAS Calibration Zone’ is represented by HELLA’s workshop equipment brand, HELLA GUTMANN SOLUTIONS, which will be showcasing its latest camera and radar system calibration tool. ADAS technology will undoubtedly dominate the future of vehicle repair because in addition to crash repair and windscreen replacement, even everyday tasks such as steering and suspension replacement will require camera recalibration. 
 
The ‘Workshop of the Future’ will additionally be playing host to S&B Training for the ‘Training Zone’ to show the emergence of 3D and augmented training for workshop technicians. Inviting visitors to test themselves on the latest technology in virtual and immersive 3D training, the company through the SimSpray Training System, will highlight the benefits of skills training.
 
Finally in the feature area is the ‘Diagnostics Zone’, which will display some of the latest advancements that are transforming the way data is managed and communicated to deliver comprehensive diagnostic information.
 
Automechanika Birmingham is also providing the visitors with a ‘New Product Showcase’ and an ‘Innovation Trail’ to follow. The ‘New Product Showcase’ will give the visitors an opportunity to witness the most recent products from a variety of companies, which will be displayed in the back of the Automechanika Birmingham event guide. The ‘Innovation Trail’ will also showcase these new products in the pocket guide floor plan with a highlighted path to follow.
 
These initiatives demonstrate the added value benefits visitors will gain from attending Automechanika Birmingham. It is crucial for companies, independent workshops and their employees to understand the developments in the industry, such as new products and technologies that will soon become fundamental to working in the automotive aftermarket and supply chain and will help them future proof their businesses.