The original luxury SUV was created in 1970 when Land Rover launched the original Range Rover. Almost half a century later on March 1st. Land Rover says that spirit of innovation continues with the introduction of the fourth member of the Range Rover family, the all-new Velar gets a World premiere.
The unveiling took place at the Design Museum in London and it is exhibiting the Velar until March 5th. It is the first time it has exhibited a car. The last time Land Rover displayed a vehicle in this way was in the early 1970s when the original Range Rover was shown at the world-famous Louvre Museum in Paris, as an example of “exemplary industrial design”.
The all-new Velar fills the space between the Range Rover Evoque and the Range Rover Sport. And Land Rover says that it reaffirms its position as the world’s leading SUV brand. The all-new Velar goes on sale from this Summer.
Described by the brand as elegant simplicity, a visually reductive approach and pioneering consumer technology are the hallmarks of the new Range Rover Velar.
Advanced consumer technology is reflected in the use of trend setting materials. Unique in the segment, the Velar offers a sustainable, premium textile seat material as an alternative to leather.
Land Rover Chief Design Officer, Gerry McGovern (who’s father hails from Co. Leitrim), said: “We call the Velar the avant garde Range Rover. It brings a new dimension of glamour, modernity and elegance to the brand. It reinforces our total commitment to design and engineering excellence. The Range Rover Velar changes everything.”
Land Rover says that it is refined for every occasion, for every terrain. And that the Velar uses unique sustainable materials and advanced engineering to continue it’s drive to go ‘Above and Beyond’.
Created from a clean sheet using Jaguar Land Rover’s lightweight aluminium architecture, the Range Rover marketing people say it is safer, stronger, cleaner and improves driving performance.
The origin of the Velar name (pronounced vel-ar) dates back to the first Range Rover prototypes of the sixties: the pioneers of the luxury SUV landscape. When the well read (classics) development engineers needed to hide the true identity of the 26 pre-production Range Rovers, they chose the name Velar, derived from the Latin velare meaning to veil or cover.
Land Rover says the Velar was dubbed ‘Blade’ by development engineers due to its slender profile and clean surfaces, the innovation makes the in-car technology experience clearer, quicker and more enjoyable, enhancing every journey.
It adds that the Velar demonstrates the power of British innovation, with it having been designed, engineered and also about to be manufactured in the UK.
The Velar was launched with a suite of consumer technologies, working together to create an in-built technology butler, which Land Rover says will enhance customers’ lives. At its heart is an all-new, cutting-edge infotainment system called ‘Touch Pro Duo’.
Land Rover makes the point that it is pivotal to the contemporary, design of Velar are the full Matrix-Laser LED headlights, the most slender ever to appear on one of their production vehicles, the flush deployable door handles, and the Burnished Copper coloured detailing on the front bumper blades and fender vents.
Land Rover’s engineers say the Velar has a sophisticated four-corner suspension system, delivering peerless refinement with unrivalled comfort and control.
We are told that five engines are offered at launch, ranging from the clean, responsive 180PS 2.0-litre Ingenium diesel, to the potent 380PS supercharged 3.0-litre V6 petrol engine. It adds that a 300PS Ingenium petrol engine will join the Velar range later in 2017.