Alfa Romeo celebrates its 115-year history

On 24th June 2025, Alfa Romeo will be 115 years old, a memorable milestone the global brand is celebrating with the official presentation of a celebratory logo, paying homage to an extraordinary history of Italian passion, style, and sporting competition.

The new logo will be used by official clubs and fans around the world, for use at events and rallies, and in dedicated materials and local initiatives.

It is a symbolic but potent gesture to emphasise the profound and visceral bond between the brand and its passionate “Alfisti” fandom, in a relationship that knows no bounds of geography or time, but which thrives on a common passion and the sharing of the brand’s founding values.

Alfa Romeo first revealed the new logo in April, the month which saw the historic victory at the 1930 Mille Miglia with Tazio Nuvolari and the debut of the Quadrifoglio at the 1923 Targa Florio.

Celebratory logo that tells the story of the Alfa Romeo spirit
Alfa Romeo says that the 115th anniversary logo celebrates its heritage, in a contemporary design that combines past, present and future. The ascending diagonal of the number “115” symbolises the momentum and drive for innovation, core values embedded in the brand’s DNA.

The “5,” the focal point of the composition, is embraced by the Biscione, the brand’s historic and iconic emblem used here as both a visual and symbolic element to create depth and a sense of three-dimensionality. The bold contrast between the deep black of the numerals and Alfa red is reminiscent of the brand’s identity, defined by passion, sportiness, and Italian style.

The presence of the Biscione and the graphic structure pay homage to the historic celebratory Alfa Romeo logos, reinterpreted in this case according to a minimalist and contemporary approach.