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Agnew Belfast first UK dealer to display new VW logo and branding


Agnew Volkswagen in Belfast is the first retailer in the UK to display Volkswagen’s refreshed logo and branding.

The newly updated site has now re-opened as the first retailer in Britain to wear the new look branding, with the illuminated totem out front displaying the refreshed badge.

The £2 million refurbishment started around the same time that Volkswagen’s new logo and identity were unveiled, and the Belfast retailer has now completed the work.

With new sales and service facilities, the site is furnished with colourful fixtures and fittings which showcase the brand’s new ‘Vibrant Power’ ethos. As part of this, the graphics inside the showroom have a more colourful palette and heavier focus on people, alongside Volkswagen’s range of acclaimed cars.

The site also includes a dedicated area for electric vehicles, in order to highlight the brand’s existing electric models, as well as to prepare for the arrival of new models from the fully-electric ID. family in the coming months and years.

Further sites will display the new identity across 2020, with the full UK rollout expected to be complete by spring 2021.