All-new Toyota Prius on the way from €45,900

This July, Toyota Ireland is launching the 5th generation of the Prius, which will be available exclusively as a plug-in hybrid (PHEV) and is priced from €45,900.

Toyota Ireland expects demand for the new Prius to be high, and has urged customers to contact their local dealer today to get ahead of the surge.

The 5th generation Prius will be on show for the first time in Ireland at Bloom Festival in Dublin from 1st–5th June, just before it hits dealerships.

First launched in 1997, the Prius is said to have quickly became renowned as a sustainability game-changer, and to date has sold more than five million units globally.

From a design perspective, the new PHEV is a step up from the original Prius hybrid. With modern detailing down to an elegantly sloped rear, this new-look fifth-generation Prius is a head-turner.

The new model will be available in Ireland exclusively as a PHEV and is capable of doing 71km in zero emissions mode after a single charge, according to the brand.

Toyota Ireland customers can now choose from a wide range of hybrid electrics (HEVs) which spend, on average, more than 50 per cent of the time in zero emissions mode, PHEVs (RAV4 and new Prius) and the new BEV, the bZ4X.

Commenting on the Prius plug-in hybrid, Zoë Bradley, head of marketing communications and corporate affairs in Toyota Ireland said: “The Toyota Prius has been one of the most iconic vehicles in our brand’s history.

“We are so excited to announce that a new fifth-generation Prius will be arriving to Irish shores in July of this year exclusively as a Plug-in Hybrid and can be seen as soon as June 1st at Bloom Festival.”

She added: “The Prius was first introduced in 1997 and continues to chart the course in our journey to zero emissions. The new Prius Plug-in Hybrid comes with a stunning design we know our Irish customers will love, along with an impressive 12.3” Toyota Smart Connect multimedia system, 19” alloys, a new 13.6 kWh lithium-ion battery and heated and ventilated driver and passenger seats.

“We expect the Prius Plug-in Hybrid to be very popular and encourage customers to get in touch with their dealer today to find out more about this next generation model.”