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45% of Toyota’s Euro sales are hybrid electric vehicles


Toyota Motor Europe (TME) car sales in Europe in the first three months of this year were 280,300 That an increase of +4 per cent from 2017 for Toyota and Lexus vehicles.

Hybrid electric sales grew by +18 per cent year-on-year to 125,400 units. Hybrid EVs now represent 45 per cent of total TME sales, and reach an impressive 55 per cent in Western Europe only.

Toyota says that the successful launch of Toyota C-HR led the way for the strong start to 2018. It added that with more than 80 per cent mix, the Toyota C-HR epitomises their customers’ shift to hybrid.

And it pointed out that this strong first quarter performance was also supported by Yaris Hybrid, Auris Hybrid and RAV4 Hybrid, all achieving record sales.

Lexus sales grew by +2 per cent. With an even greater average hybrid mix of 66 per cent of total sales and 98 per cent in Western Europe, Lexus strongly contributes to TME’s Hybrid success.

Dr Johan van Zyl, President & CEO of Toyota Motor Europe told us: “We are very happy to see our strong momentum from 2017 continue into 2018. The European market continues to grow and our performance is even stronger. Our hybrid electric line-up of 16 Toyota and Lexus models now represents 45 per cent of our total sales. I expect 2018 to be another strong year for Toyota with increasing sales, especially Hybrids.”