30 years of the Toyota RAV4

Toyota is celebrating the 30th anniversary of the iconic RAV4 SUV. With over 31,260 RAV4s sold in Ireland to date and 14 million sold globally at the end of 2023, the contemporary SUV has transformed the automotive landscape with its bold, eye-catching appearance and versatile driving experience.

The RAV4 revolutionised the SUV in 1994 by offering off-road capabilities combined with performance and road comfort, while maintaining the highest standards of safety and environment performance.

Now in its fifth generation, the RAV4 is still a firm favourite of Irish motorists. It was one of the four Toyota models which featured in Ireland’s top ten best-selling passenger cars in Q1 2024.

1st gen Toyota RAV4

The evolution of the RAV4 over the last 30 years has encompassed more than a transformation on the exterior. In 1997, a RAV4 model with a class-leading electric battery powertrain was introduced in certain markets in line with Toyota’s mission reduce harmful emissions. Since then, the RAV4 has seen the introduction of Toyota’s hybrid-electric technology in its third generation.

Irish drivers were also enamoured with the introduction of the RAV4 Plug-in Hybrid in 2020 – a combination of a top class model with the opportunity to drive more sustainably. The latest plug-in models offer a driving range of up to 75km (combined), or up to 98km (city).

According to Toyota, the evolution of the RAV4 demonstrates the brand’s multi-path approach to carbon neutrality and commitment to offering a range of powertrains to suit customer’s needs and lifestyles.

The RAV4 was the best-selling SUV globally in 2018, and 2019, with more than 2.5 million sold in Europe since its introduction. The latest RAV4 GR Sport, launched in 2023, offers a stylish model which express sportiness and sophistication inspired by Toyota Gazoo Racing – with a sportier look, 19-in alloy wheels and exclusive design deals for a smoother, enhanced driving experience.

Commenting on the milestone, Zoë Bradley, head of marketing communications and corporate affairs in Toyota Ireland said: “Innovation is at the heart of what we do at Toyota. The success of the RAV4 can be attributed to the continuous transformation of the model which has seen it adapt over three decades to suit the changing needs of Irish drivers.

“We’re proud to offer the widest range of electrified models on the Irish market, which combine style, safety and comfort suitable for any lifestyle and budget. Demand for the RAV4 continues to grow year on year, and we encourage motorists to contact their local dealership today to book a test drive.”

The RAV4 is available at Toyota dealerships nationwide from €44,540.