247 Lighting is set to launch its new Combi lighting and electrical merchandising stand in Ireland.
The stand, which comes with a wide selection of regulated products from the company’s electrical and lighting range, is interactive, allowing customers to view and access the products before they buy.
Research has proven this “try before you buy” approach to marketing increases the likelihood of consumers making a purchase.
This is also the first time that both lighting and electrical products are available in a single merchandising unit, making it an ideal purchase for retailers who want to venture into the use of stands.
The use of merchandising stands in stores proves further beneficial as sales increase through brand promotion, in addition to being aesthetically pleasing.
If you feel your store would benefit from this attractive display of high quality lighting and electrical products, then get in touch at www.247lighting.net.