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200 garages sign up for Bosch Extra loyalty programme


Some 200 garages signed up for the Bosch Extra loyalty programme at the recent Auto Trade EXPO, at Citywest, Dublin.

Auto Trade EXPO 2016 proved an excellent opportunity for the Bosch Aftermarket team to meet with many Irish garage customers and technicians. The show was very much worth the effort and Bosch said it was great to meet thousands of Irish garage owners in one space.

Bosch Team, Steve Smith, Valerie Oyiki, Helen Watking and Gareth Campbell pictured on the Bosch eXtra stand,at the Auto Trade Expo 2016 in the Citywest convention center.

Bosch Team, Steve Smith, Valerie Oyiki, Helen Watking and Gareth Campbell pictured on the Bosch eXtra stand,at the Auto Trade Expo 2016 in the Citywest convention center.

Helen Watkins of Bosch commented: “The EXPO was lively and had a great buzz about it. In particular, the Tech Talks were interesting, notably the Hybrid Technology talk (MKW) and the talk from James Dillon among others.

“In all, Bosch signed up 200 garages to the free Extra loyalty scheme at the show, giving away free footballs for every sign up. The rewards scheme was well received and we encouraged the garage owners to save their Bosch barcodes to earn prizes.”

“Garage owners and technicians were enthusiastic to talk about the market, their business and Bosch parts, sharing opinions and providing valuable feedback.
The gala dinner and Irish Automotive Trade Awards Ceremony were also highly enjoyable, the highlight for us was winning the prestigious award for Diagnostics Manufacturer of the Year 2017 and the award for Product Innovation.”