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FRANKFURT INTERNATIONAL MOTOR SHOW 2009

The Greatest Show on Earth

The IAA Frankfurt International Motor Show is the greatest such event in the world. However, thankfully, it only takes place every two years, because, you would wear out a good pair of shoes getting around it, writes Padraic Deane.

After the dark clouds and gloom I experienced at the traditional season opener in Detroit in January, to the subdued atmosphere of the big European annual gathering in Geneva in March, all roads now lead to Frankfurt next week in anticipation of light at the end of the tunnel.

Certainly, the big themes of this major show will be green technologies and fuel efficiency. The electric car will grab a lot of attention, with some stunning 'e' concepts promised from host nation marques such as Mercedes-Benz (SLS aMG plug-in), Audi (R8) and Volkswagen.

But while the global downturn has accelerated the journey toward more efficient and greener motoring, it has not halted the toys of the rich marching on, with new models from Aston Martin, Bentley, Ferrari, Maserati, Porsche, and Rolls Royce being unveiled in Frankfurt.

For the rest of us, we will see great, real world new models such as the new Opel Astra, Peugeot 5008, the 3-door Volkswagen Polo, Kia Venga, to mention but a few. Other big arrivals will include the Audi A5 Sportback, Saab 9-5, and BMW's X1 Crossover. Yes, all roads lead to Frankfurt and I can't wait!

And you don't have to either, because www.Autotrade.ie ' brings you all the advance news on the Greatest how on earth. Read and enjoy!

Who's launching what and where?
Your A-Z guide.
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17.09.2009
Updated Lexus LS 600h unveiled
The LS 600h, the full hybrid Lexus flagship, gains a range of technological and styling improvements for the 2010 model year, changes that have been unveiled for the first time at the Frankfurt motor show.
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New service enables owners to put ‘art’ into their smart
smart is adding a huge splash of colour and personalisation to the ownership of its fortwo models with the launch of an exciting new product design service in conjunction with performance and styling specialists BRABUS.
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Ford reveals extension of ECOnetic strategy
Ford of Europe is revealing the next step in its acclaimed low CO2 Ford ECOnetic strategy, the super-efficient new 2010 Focus ECOnetic at the Frankfurt Motor Show.
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Lamborghini unveils Reventón Roadster
Lamborghini is presenting the ultimate driving machine among open-top two-seaters – the Reventón Roadster at the Frankfurt Motor Show.
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Ford Focus BEV prototype unveiled
At the 2009 Frankfurt Motor Show, Ford of Europe is revealing the first of a fleet of Battery Electric Vehicle (BEV) prototypes based on the Ford Focus.
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Meet the new Golf R
The most powerful and fastest-accelerating Golf ever produced – the Golf R – has been unveiled at the Frankfurt Motor Show.
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Ferrari 458 Italia unveiled
The Ferrari 458 Italia that debuts today at the Frankfurt Motor Show, is an eight-cylinder two-seater berlinetta with a mid-rear mounted engine, and represents a genuine break with the past in terms of Maranello’s previous high-performance sports cars.
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Maserati unveils new GranCabrio
The GranCabrio, the first four-seater convertible in the history of Maserati, makes its international début today at the Frankfurt International Auto Show.
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Audi unveils e-tron
Audi presented the e-tron, a high-performance sports car with a purely electric drive system at the Frankfurt Motor Show.
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Volkswagen has unveiled an all-new zero-emissions vehicle - the E-Up! concept
Powered by an electric motor capable of delivering a peak of 81 PS (54 PS constant) and 154 lbs ft of torque channelling drive through the front wheels, the E-Up! can accelerate to 62 mph in 11.3 seconds before reaching a top speed of 84 mph.
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New Opel Astra breaks cover
The new Opel (Vauxhall in the UK) Astra received its global debut today at the Frankfurt Motor Show with the promise of aggressive pricing, exceptional quality, and levels of equipment and technology seldom seen in the compact class.
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Ford unveils EcoBoost engines
Ford of Europe is revealing further details of its new generation of Ford EcoBoost high-efficiency low-CO2 four-cylinder petrol engines at the Frankfurt Motor Show, prior to their first production applications in 2010.
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Peugeot’s vision for the future
With its BB1 concept car, Peugeot has pushed back the conventions and boundaries of current automobile manufacturing to create a totally new solution to the current and future needs of urban mobility.
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Seat showcases IBZ concept
Seat is showcasing the stunning IBZ Concept at the 2009 Frankfurt Motor Show
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Škoda Auto showcases Superb Combi
Škoda Auto will present several new products and innovations at the 63rd International Motor Show in Frankfurt, the key one being the new Superb Combi.
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All-New Ford C-Max range unveiled at Frankfurt
An all-new, two-model Ford C-MAX range makes its global debut at this year's Frankfurt Motor Show.
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All-new Kia Venga makes global debut at Frankfurt Show
Kia’s all-new, uniquely spacious and dynamic B-segment MPV makes its global debut at the 2009 Frankfurt Motor Show.
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Lexus unveils IS updates
Exhibiting at Frankfurt this week, Lexus is updating its IS model range, adding a limited slip differential to the ultra-high performance IS F, offering a new F-Sport trim package for the regular IS 250 and 220d models, and introducing DAB-ready audio and new Hard Disk Drive (HDD) navigation systems.
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Citroën launches new concept car
Citroën has launched a new concept car – Revolte at the Frankfurt Motor Show.
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Watch out for the Spyder
A stunning new take on the much-lauded Audi R8 Spyder opens to the public – quite literally – at the 2009 Frankfurt Motor Show.
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Bentley Mulsanne makes Frankfurt debut
While paying homage to past Bentley greats, the brief for the new Mulsanne’s design and engineering teams was to create a Bentley that represents the pinnacle of British luxury motoring.
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Aston Martin unveils Rapide
Aston Martin will unveil one of the most eagerly awaited cars of 2009 at the 63rd Frankfurt Motorshow.
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Peugeot RCZ HYbrid4 - clean green fun
At the Frankfurt Motor Show, Peugeot will unveil a concept version of its exciting RCZ 2+2 coupé, the RCZ HYbrid4.
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Johnson Controls unveils new seating concept
A new seating concept from Johnson Controls, one of the world's leading suppliers of automotive interior systems, electronics and batteries, will be presented for the first time in Europe in Frankfurt.
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Mazda at the Frankfurt Show
At this year ’s Frankfurt International Motor Show, Mazda celebrates the heritage of the MX-5 roadster with a special show car, the MX-5 Superlight version.
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Continental unveils mid range radar
Continental is unveiling a mid range radar, which can be installed in any vehicle at the Frankfurt Motor Show.
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Going green
As the Frankfurt Motor Show opens its doors to the world, the average new car being sold in Europe today is now greener than ever, according to a special report released today by JATO Dynamics.
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Toyota unveils the new generation Land Cruiser
With a heritage reaching back almost 60 years and with five million customers in 176 countries around the world, the Toyota Land Cruiser has become an icon of the 4WD market, its name synonymous with Toyota’s core values of quality, durability and reliability.
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A breath of fresher air from Audi in Frankfurt
The Audi stand at Frankfurt showcases the world’s cleanest diesel engine technology.
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Toyota to unveil new Prius Plug-in Hybrid Concept
Toyota is unveiling a new Prius Plug-in Hybrid Concept at the Frankfurt motor show, signalling further progress towards its ambition of building the ultimate eco-car.
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New gullwing from Mercedes-Benz
Automotive fascination and high tech of the highest order: these are the traits embodied by the new Mercedes-Benz SLS AMG, which is making its world premiere at the International Motor Show (IAA) in Frankfurt on 15 September 2009.
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BMW Vision Efficient Dynamics
Unveiled next week at Frankfurt the Vision EfficientDynamics is BMW’s most innovative concept car ever and sets a new performance car agenda.
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Set to shock!
Renault is set to shock in Frankfurt with four electric vehicle concepts previewing the new Renault Zero Emission product range.
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Peugeot Unveils New ion Zero Emissions electric car
Peugeot, the pioneer and world's first manufacturer of electric
vehicles, will launch its new zero emissions electric car, the ion, at
the end of 2010.
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Continental focuses on major issues at Frankfurt
Continental AG has centered its communication strategy at the 63rd Frankfurt International Motor Show on the major issues facing the automotive industry of tomorrow.
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Frankfurt debut for all-new Ford C-MAX
Ford of Europe has released the first official images of the all-new Ford C-MAX, which will make its global debut at the 2009 Frankfurt Motor Show.
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Five premieres for Kia at Frankfurt Motor Show
To celebrate the world premiere of the all-new Kia Venga at the 63rd Frankfurt International Motor Show on 15 September, Kia Motors will be displaying five examples of its uniquely spacious and dynamic B-segment MPV – in a special ‘Venga’ zone throughout the 13-day event.
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MINI Coupe concept to star at Frankfurt Show
The first classic Mini was presented to the public on 26 August 1959. Exactly fifty years on and nearly a decade into the life of new MINI, images of the stunning new MINI Coupe Concept have been released.
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Hyundai ix35 revealed
Hyundai has released the first undisguised images of its new ix35, an all-new C-segment crossover that showcases Hyundai’s distinctive new ‘fluidic sculpture’ design language.
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Tough new Trekking Qubo
A rugged new version of the versatile Qubo gets its international public debut at the Frankfurt Motor Show next week.
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New series 51 Bentley Continental range to debut at Frankfurt Show
Bentley Motors will preview an exciting new design direction for the company’s Continental GT and GTC models at the 2009 Frankfurt Show.
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Vision S 500 Plug-in HYBRID
Mercedes-Benz will be presenting the first “three-litre car” in the premium class - the Vision S 500 Plug-in HYBRID — at the 63rd IAA in Frankfurt.
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Separate stands for Fiat brands
Fiat Group Automobiles will have a separate stand for each of its brands at the 63rd Frankfurt Motor Show.
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Seat extends its ultra-green ecomotive line-up
Next week’s Frankfurt Motor Show will see a major expansion of Seat’s ultra-green Ecomotive offering as the Spanish brand debuts low CO2 versions of the recently-revised Altea, Altea XL and Leon.
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One European and four world premieres at Frankfurt
With one European and four world premieres, Porsche is demonstrating its strength in innovation at the IAA Frankfurt Auto Show 2009.
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Dodge set to unveil new Calibre
Dodge will unveil its new Caliber, a five-door C-segment hatchback that combines a sporty coupe-like profile with the strength, stance and functionality of an SUV at Frankfurt.
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Upgraded Citroën C-Crosser SUV to feature at Frankfurt
Citroën’s C-Crosser SUV, which will feature at Frankfurt, has been given some smart upgrades with the introduction of an advanced DCS (Dual Clutch System) transmission, enhanced interior trim design and a re-homologated diesel engine that delivers even lower CO2 emissions and improved fuel economy.
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Peugeot RCZ premiers at Frankfurt Motor Show
Peugeot unveiled its 308 RCZ concept at the 2007 Frankfurt Motor Show. Stunning motorists the world over, the concept car's power of attraction was so great that the desire to see it become a reality was unstoppable.
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New Volvo C30 SportsCoup
Volvo has announced first details of the new C30 SportsCoupe, which will be unveiled at Frankfurt next week.
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Saab to unveil new 9-5 saloon at Frankfurt
Sleek, sophisticated and unmistakably Saab, the all-new 9-5 saloon makes its debut at Frankfurt.
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Suzuki continues small car expertise
At the Frankfurt Motor Show, Suzuki will continue to focus on its expertise in small cars and will showcase its latest range of low emission models including the Alto, Splash 1.0-litre petrol and 1.3 DDiS Splash and Swift models.
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European showcase of new Mazda CX-7 at Frankfurt Motor Show
The Mazda stand at next month’s Frankfurt International Motor Show (IAA) will exhibit the new Mazda CX-7, featuring Mazda’s new ‘family face’ as seen on Mazda6 and Mazda3.
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New electric car for Frankfurt Motor Show
The new REVA NXR electric car will be unveiled at the 63rd Frankfurt Motor Show (IAA) on 16th September 2009. 
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Rolls-Royce to unveil Ghost at Frankfurt Motor Show
Rolls-Royce Motor Cars will unveil its new production model, Ghost, at the Frankfurt motor show on 15 September 2009.
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Hyundai focuses on Blue Drive at Frankfurt
Blue Drive, Hyundai’s eco-initiative, will move into high gear at the 2009 IAA in Frankfurt.
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Lotus Elise Club Racer to debut at Frankfurt
Making its debut at the I.A.A. in Frankfurt 2009, the Special Edition Lotus Elise Club Racer introduces new and exclusive colour schemes, bespoke interior and lightweight components all in a world class, high performance and low emission sportscar.
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Porsche presents 911 Sport Classic
At the 2009 Frankfurt Motor Show, Porsche is presenting the 911 Sport Classic.
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World premiere of Toyota Auris hybrid
The Toyota Auris HSD Full Hybrid Concept will take centre stage for Toyota at the 2009 Frankfurt Motor show.
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World premiere of Lexus LF-Ch full hybrid concept
Lexus will unveil the LF-Ch full hybrid premium compact concept at the forthcoming 2009 Frankfurt Motor Show.
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Volvo to unveil new C70
At its launch in early 2006, the Volvo C70 broke new ground as the world's first four seater convertible with a retractable hard top.
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BlueMotion at Frankurt
Production versions of three new highly-efficient additions to the BlueMotion range have been unveiled ahead of the Frankfurt Motor Show.
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Audi to unveil three new models at Frankfurt
Audi will unveil three new vehicles at Frankfurt’s International Motor Show (IAA): the supercharged S5 Sportback, the extremely low-emission A4 3.0 TDI clean diesel quattro, and the highly efficient A3 1.2 TFSI.
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New three-door Polo unveiled ahead of Frankfurt show
The new three-door Polo has been unveiled ahead of its public debut at the Frankfurt Motor Show.
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Škoda Superb Estate to Debut at Frankfurt
Škoda Auto will present the estate version of its flagship model, the Superb at the forthcoming Frankfurt Motor Show.
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Citroën reveals the CITROËN DS3
Ahead of its debut at the Frankfurt Motorshow, Citroën is unveiling the DS3.
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All new Astra to make Frankfurt debut
The all new Opel Astra will debut at the Frankfurt Motor Show on September 15 with a highly competitive line-up of petrol and diesel engines boasting reductions in CO2 over almost all equivalent models in the current Astra range.
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New Caravelle and California to make global debut at Frankfurt
First details of the new Volkswagen Caravelle people carrier and California campervan have been released ahead of their world debut at the Frankfurt Motor Show next month. 
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SEAT to unveil the new Leon Cupra R
SEAT is preparing to unveil its most potent model to date with next month’s Frankfurt Motor Show debut of the awesome new Leon Cupra R.
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Hyundai names its Frankfurt star
Hyundai will strengthen its position as one of the leading brands in the European crossover sector when it presents an all-new addition to the brand’s line-up at the Frankfurt Motor Show next month. 
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Uniquely spacious’ Kia Venga to debut at Frankfurt
Kia Motors Corporation has confirmed that its all-new, uniquely spacious and dynamic B-segment MPV will be named ‘Venga’ when it goes on sale across Europe later this year.
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Mazda’s MX-5 concept to get Frankfurt debut
Mazda’s new superlight MX-5 concept will be unveiled at the Frankfurt Motor Show from September 15.
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New Ghost set for Frankfurt
Rolls-Royce will unveils its new Ghost, at the Frankfurt Motor Show in September.
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