03.12.2009
Mercedes-Benz extends price-cutting drive
Mercedes-Benz has continued its price cutting drive with the announcement that a nine per cent reduction is being applied to it’s entry-level C-Class diesel and petrol models. Effective immediately, the C200 CDI BlueEFFICIENCY model is reduced in price to €36,500 (ex works), a drop of €3,570 on the previous €40,070 figure. In its manual form, this model also qualifies for Band B road tax of €156 annually. Similarly, the entry-level C180 BlueEFFICIENCY petrol version has also come down in price to €35,200, a drop of €3,380 on the previous price of €38,580. Across the C-Class range, other models are being lowered by broadly similar amounts. The extension of its price reduction policy to the highly competitive C-Class segment follows similar moves taken at the introduction of their new E-Class range recently. Commenting, Mercedes-Benz chief executive Stephen Byrne describes the move as proof of their intention to “push Mercedes-Benz further up the value-for-money chain in a manner designed to drive extra sales.” “In this regard, Mercedes-Benz is flagging its intention to further increase market share in the luxury segment whilst laying down a price/value benchmark which leading competitors have been obliged to follow,”’ he said.
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