07.01.2008

Fiat 500 website for Ireland launched



The new Fiat 500 will go on sale in Ireland from mid-February and Fiat dealers already report huge interest. To help everyone who wants to learn more about the new car, a special ‘Fiat 500’ website for Ireland has just gone ‘live’ on the internet. This follows the style of the hugely successful Fiat 500 international website which went live in 2006, before the European launch in mid-2007.

That launch was probably the most successful new car launch of recent times, and the ‘Fiat 500’ website was one of the main reasons for the success. The website received millions of hits because people could ‘build’ their own car on screen, choosing from the huge range of standard and optional equipment that allows up to 500,000 individual variations!

Making full use of digital technology, Fiat is able to give people a detailed ‘virtual’ view of their ideal car, to let them select everything from body colours to upholstery trim, from air con to engine size, from coloured unique adhesive stickers to stylish body-kits, from Blue&Me hands free communications system to parking sensors. The same ‘Fiat 500 Configurator’ is now available with the Irish specifications on the dedicated Irish website, HYPERLINK "http://www.fiat500.ie" www.fiat500.ie.

Visitors to the website will find it a fascinating, fun and interactive place where they can plan their new car, get the views of other 500 fans or owners, and keep up to date on 500 news and events. The website will be a great help to anyone interested in finding out more about this unique car and to before it arrives, anyone who wants to buy now or in the near future.

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