11.09.2007

Mercedes-Benz goes clean and green at Frankfurt



Mercedes- Benz is displaying an unrivalled variety of new, particularly economical and clean models with intelligently combined drive technologies at the Frankfurt Motor Show, which gets underway today. With 19 new models, among them seven hybrids from five different model series, and as many CO2 world champions – plus the trailblazing F 700 research vehicle – the brand with the three-pointed star is presenting its agenda for the future in Frankfurt. 
   
Fuel-efficient and environmentally compatible premium automobiles that do not compromise on safety, comfort or supreme driving pleasure: this is the long-term objective of the development strategy defined by Mercedes-Benz under the heading “Road to the Future” which focuses uncompromisingly on sustainability. The development priorities along the way include modular drive technologies. First and foremost, optimised combustion engines with individually configured hybrid solutions that can be used singly or in combination, depending on the vehicle class, usage and customer.

At the IAA Mercedes-Benz is also displaying a number of new series-production models featuring the diesel emissions control system BLUETEC, which was already successfully launched in the United States in 2006. A modular drive concept, “BLUETEC HYBRID” makes possible the most economical and cleanest combustion-engine vehicles in the world. All six BLUETEC models shown in Frankfurt have the potential to meet the most stringent emissions standards of the future, anywhere in the world, including the European EU6 and the American BIN5 standards. Frankfurt also marks the debut of a Mercedes-Benz passenger car with fuel-cell drive, which will go into production in 2010. 
   
The modular concept means that innovative technologies can be introduced into all Mercedes-Benz model series in a flexible manner and with a minimum of delay. As Dr Dieter Zetsche, Chairman of the Board of Management of DaimlerChrysler AG said: “In this way, we are giving our customers the certainty that their Mercedes will continue to meet even the highest expectations in terms of safety, comfort and assured performance – and do so in an environmentally compatible way that is quite unrivalled.”


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